Back to journal

    Our Story · 4 min read

    Behind the Stitches: How MamaPreranaCo Started

    March 1, 2026

    Founder sewing embroidery in a warm sunlit home studio

    MamaPreranaCo started in a corner of our living room in Fargo, North Dakota. One embroidery machine, a stack of cream hoodies, and a baby asleep on my chest.

    I was in the middle of my own mama era — exhausted, soft, somewhere between who I was before and who I was becoming. I wanted something to wear that felt like me, not like maternity-section me. Something gentle. Something that said this matters.

    When I couldn't find it, I made it.

    What we make, and why

    Every piece is embroidered slowly, in small batches, by hand at the machine. Nothing here is mass-produced. Nothing here is rushed. If you order a personalized name, I'm the one stitching it.

    We focus on hoodies, sets, and small keepsakes because those are the things moms actually live in — and the things that become part of the story later.

    What's next

    More family sets. More personalized pieces. A growing collection of things made specifically for the woman in the middle of raising a tiny human.

    Thank you for being here at the beginning. Every order keeps this little dream stitched together.

    — Prerana

    Ready to feel it for yourself?

    Meet the Maker